Meet John Pierce

Cutting-edge finance and technology solutions

About me

A proven leader with 25 years of experience in financial services

Work

In my most recent role at Cetera, I directed financial professional recruiting strategy, building and guiding a dynamic recruiting team with a focus on profitable, optimal asset classes. I am also a Strategic Advisor for Advisor Loans and Advisor Box.

In my prior role as Stifel’s Head of Advisor Recruiting, I leveraged my extensive industry expertise to attract and retain top advisor talent for the firm, recruiting approximately $53 billion in optimal assets.

Before Stifel, I spent 14 years at Merrill Lynch, leading fee-based sales and financial planning teams in New York City as well as a Managing Direrctor leading the Philadelphia Complex, and seven years at Ameriprise, where I launched and led the advisor recruiting channel for the firm’s employee division.

Over 25 years I’ve become an expert in my industry, developing solutions that offer stability and opportunity. I’ve built a flexible, scalable approach to financial services transactions which results in increased profitability and enhanced equity performance.

During this time, I’ve also grown a robust professional network through my passion for building leaders and making a difference in others’ lives.

Education

I completed my Bachelor’s degree in Business Administration and Marketing from the University of Cincinnati before earning an MBA from the University of London. Focused on the evolution of fee based business internationally. I earned my Doctor of Education (Ed.D) in 2019 from the University of Pennsylvania and published my dissertation on the impacts of career progression due to external coaching and internal mentoring programs for tenured leaders in financial services.

Interests

When I’m not working, I’m training for my next race. The persistence, endurance, and discipline required to finish 13 full Ironman triathlons have served me well in my professional life. Plus, I often find that the best thinking happens during long runs in the rain.

Closer to home, I’m committed to investing in the communities where I live and work: Juno Beach, Florida and Breckenridge, Colorado. I hope to positively impact the next generation of learners and workers by offering my expertise as a coach and a mentor to business leaders of the future.

I have three wonderful children - Meghan, John III, and Thomas - and as a proud parent enjoy observing and interacting with them as they embark on life’s journey as adults.

MY SERVICES

Comprehensive Consultative Exploration & Growth

C-Suite Consulting

Empowering leaders in the financial sector with transformative strategies for enduring success and operational excellence.

Recruiting & End-to-End Lifecycle Strategy

Data, Analytics, ScoreCarding & Dashboarding

Sales & Process Gaps

On-Boarding & Integration

Mergers & Acquisitions

Guiding financial firms through transformative growth and strategic transitions with a focus on resilience within an ever-changing industry.

RIA

Hybrid

Indy

Small BD Sale & Conversion

Financial Professional Lending

Shaping financial success with precision lending, tailored to fuel growth and innovation amid evolving market challenges.

Practice Acquisition Capital

Growth Capital

Tax Management Capital

Non-Perpetual and Perpetual Minority Interest Stakes to Unlock your Liquidity

Bespoke Individual Consulting

Terra Digital

We are an embedded team of digital experts focused on driving results in financial services. Our team leverages AI and other emerging technologies to unlock new efficiencies and tactics for our clients. An embedded partner that helps financial services companies drive recognition, thought leadership, recruiting, and enterprise value.

Visit TerraHQ.com

Longneck & Thunderfoot LLC d/b/a Terra Digital

Financial Services Group Director

New York, New York, United States